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Press Release

BLVR wins GDUSA 2020 Health & Wellness Brand and Packaging Identity Award

BLVR, an independent branding agency that empowers brands to fearlessly live out their beliefs through universal truths, creative experiences, and cultural storytelling, is proud to announce they swept the recent GDUSA Health and Wellness Design Awards winning best brand identity and best packaging design for their ISLE work.

The GDUSA Health and Wellness Design Awards is a competition that honors graphic excellence to those brands in a fast growing industry ranging from traditional medical and healthcare to healthy lifestyles. As a 2020 winner, BLVR is recognized as one of the top leaders to think outside of the box within the health and wellness industry.

“When crafting ISLE’s new brand, we leaned into the idea of balance, playing off the balance it takes to stand up on a board. We positioned ISLE and the activity of stand-up paddle boarding as the ultimate solution to modern life — not just a physical workout, but a balance of benefits for your mind, body, and soul. We updated their entire brand identity and user experience to reflect this new direction, from the soothing earth-tone color palette, to the approachable brand voice and imagery, to the new frictionless mobile-friendly website.” – Damin Sterling, BLVR Creative Director
By carving out a disruptive new space within a sea of competitors, ISLE was able to stand out from the crowd and have BLVR recognized by GDUSA’s Health and Wellness Design Awards for best brand identity and best packaging design.

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If you would like more information about this topic, please call Mikayla Leier at (602) 6864440, or email [email protected]

About BLVR: BLVR is an independent brand development and design agency that empowers brands to fearlessly live out their beliefs. We go to the heart and soul to uncover what makes your brand special, inspiring, and most of all, worth believing in. We work with category leaders, entrepreneurial start ups, and challenger brands who want to transform their business and change the world by standing for something bigger.

About ISLE: ISLE exists to bring paddle boarding, and all it does for our overall health and well-being, to as many people as possible through thoughtfully-crafted and affordably-priced boards, and a shopping experience designed to make finding the right board easy.