Driving Audience Expansion and Comprehension
Scope of work:
Customer Journey Planning
“While the excellent work speaks for itself, they also have integrity and an authenticity about customer relations. They care about us and are passionate about our mission and success.”
— Brian Burton, Creative Director, Keystone Church
Keystone is a large evangelical church in Keller, Texas. Brand comprehension work showed they had been perceived as a ‘seeker-friendly’ organization while in fact they could also cater to a ‘Bible-based’ audience looking for a deeper level of faith. Together with Dunham+Company, the church came to BLVR with a goal to engage more of the Keller population with the gospel’s message of hope and redemption.
Their organization is built on the mission to help bring life by leading people to the life-giver Himself, Jesus Christ.
At BLVR, we believe the brand story and design should build on each other. So we took our starting point from the brand positioning. From there we created a modern, sophisticated Keystone wordmark that used a broken “O” to symbolize breaking chains and living unlocked. This visual mnemonic became a powerful branding device utilized throughout the art direction across the entire customer journey—from signage, brand materials, gospel teachings, merchandise, and much more.