In 1996, brothers Tim and Jon Foreman and their high school bud Chad Butler formed a band called Switchfoot. The San Diego natives and their bandmates have since sold 5.7 million copies of their nine studio albums worldwide, racked up a string of alternative-radio hit singles, performed sold-out world tours, raised $1 million to aid hometown kids, and earned a global fanbase devoted to their uplifting brand of rock. While Switchfoot was a hit on the road, this wasn’t the case with their branding or web presence. The band’s logo was antiquated, and their site lacked quality imagery, functionality, and intrigue—a serious disadvantage for a band whose target audience consists of digital natives (aka Millennials). Our objective: modernize Switchfoot’s logo and create an enhanced digital experience to house their content.