Introduction

AMPLIFYING AN ICONIC SURF BRAND

We are a ragtag group of storytellers, strategists, writers, artists, innovators and developers that have a shared passion for building disruptive brands. We all hail from different countries and states, towns big and small. Yet we’re all drawn together by a shared love for storytelling. The people that make up BLVR bring years of experience, passion and drive to each client – building the most creative work to maximize your organization’s visibility, credibility and ROI.

Results

BRAND STORY DEVELOPMENT

Together, with the Futures team, we began our brand development by diving headfirst into the fins category. Through workshops, focus groups, and store visits, we discovered that customers are heavily influenced by recommendations from third-party influencers such as pro riders, shapers, and surf store associates. While these influencers are very confident about recommending Futures, they weren’t sharing the full brand story. Secondly, we learned that customers weren’t understanding the key brand differentiator: Futures’ Ride Numbers System.

 

We collaborated with Futures to create a new position. Putting the customer first, we built a story around its innovation, craftsmanship, and reputation in the surfing community.

Results

REIMAGINING THE
DIGITAL EXPERIENCE

Together, with the Futures team, we began our brand development by diving headfirst into the fins category. Through workshops, focus groups, and store visits, we discovered that customers are heavily influenced by recommendations from third-party influencers such as pro riders, shapers, and surf store associates. While these influencers are very confident about recommending Futures, they weren’t sharing the full brand story. Secondly, we learned that customers weren’t understanding the key brand differentiator: Futures’ Ride Numbers System.

Our team placed heavy focus on content, telling the brand story throughout every interactive touchpoint. Fresh, consistent content allowed the brand to communicate everything from product releases, customer highlights, and company culture with key players.

 

We developed a new customer journey that allowed customers to navigate and locate the product that suited their unique needs, educate them on the innovative Ride Number System, and differentiate itself from competitors. The new branded platform unifies all elements of the Futures story, while offering surfers a focused buying experience for the first time in decades. The Futures site will launch in 2016.

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