Futures Fins offers the strongest and lightest fins system to maximize surfing. Their scientific design maximizes speed, power, and control on the water. Futures has developed a dedicated fanbase via brick-and-mortar retail surf shops around the world; however, recent years have shown a gap between what was happening at the company headquarters and what was being received on the customer’s end. From communicating the fervent history of the brand to the sheer engineering complexity and overall product benefits, there was a large opportunity to further distill the genius and soul behind the Futures brand, particularly on the web.
BLVR was challenged with reimagining the Futures brand and website experience so customers could more deeply connect with the surf community at large.